|
| What
is MAP Pricing? |
| MAP
stands for "Minimum Advertised Pricing". |
| Why
"MAP"? |
Several manufacturers are now requiring MAP pricing of their products. In N scale, this policy was initiated by Kato, USA. Their reasoning, to
quote Kato, USA:
"... we have determined that we shall not support advertising
... or promotional materials that have the effect of
diminishing or detracting from the perceived value
of Kato products. We have implemented this MAP policy
to preserve our reputation for providing customers
with high quality and valued products. The MAP policy
has been established by Kato USA to help ensure the
reputaton of Kato USA as a producer of precision railroad
models ... while also helping to promote and maintain
a healthier and more profitable retail environment." |
| Why
does BLW adhere to MAP Pricing policy? |
| Kato
states, "Intentional or repeated failure to abide by
this policy will result in termination of dealership
... and the retailer will be prohibited access to purchasing
future merchandise through Kato USA ..." Enough explanation? |
| So
how much will an item cost? |
| Since
we are not permitted to openly display pricing of new or recently introducted Kato product on our
web page, we ask that you "enter our store" by clicking
on the appropriate "Add" or "Reserve" button. This
will add the item in question to your shopping cart. In your
shopping cart you will find something like this: |
|
|
| Important
... please read these instructions below. |
1.
If the MAP priced item is an advance reservation,
it will appear in the shopping cart similar to item
KA-12345 shown above. It is marked "free" as a zero
deposit reservation ... your card is not charged
until the time of actual shipment.
2. PRICE INFORMATION. For
advance reservation items, BLW's price will be shown
in parenthesis after the item description. In the
example above, BLW's price would be $22.50. Please
be aware that if the Manufacturer's Suggested Rail
Price (List Price) were to change, BLW's price would
also be subject to change -- but the percentage of
the discount given by BLW would be the same. If the
MAP priced item were actually in stock, the price
would
be shown as it appears above on the Kato Mikado used
above for illustration purposes.
3. Reserve or order the Item. To
reserve or order the actual item, you would continue shopping,
and then "Check Out Now" when ready to do so. If for any reason
you decide not to purchase or order the item you would have
the option of either adjusting the quantity to zero and then
clicking the "change quantity" logo. If there were no other
items in the cart, you could simply "Empty your cart" or abandon
it.
4. For
your records the confirmation email
sent to you will include BLW's pricing info.
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